What Price a Decent Affiliate Marketing ebook?
By: Keith Perrett
Its no secret (or shouldnt be) that affiliate marketing, when done lucratively, is just about the most ideal business you could possibly wish to get involved in. But how to get started? The problem of course is that there are a whole range of affiliate marketing ebooks being punted by all and sundry.
While most, if not all of these affiliate marketing ebooks have some solid advice to offer, three issues always spring to mind. Firstly, if this information is being given away, then how valuable is it really going to be in your quest for the ultimate business experience (i.e. tons of money flowing in, no employees, no stock etc etc).
Secondly, if you have to pay for your affiliate marketing ebook in order to launch your new career, then how many of these ebooks are you going to have to buy before you actually get a handle on what works and what doesnt. In fact, the same goes for experienced online affiliate marketers looking for new angles or tips that might allow them to squeeze a bit more money out the market.
Thirdly, being a natural sceptic I always question if the seller of these affiliate marketing ebooks is actually trying to help you, or is in fact only interested in pocketing your hard earned money in return for giving you nothing very much. And as any marketer will tell you, the price you pay for your product unfortunately is not necessarily indicative of the value of the content!
So we go back to the original question. What price a decent affiliate marketing ebook? Perhaps we need to broaden the definition of price beyond pure monetary value and look at it from a value added aspect.
What does one expect to be able to accomplish once you have paid out money for an affiliate marketing ebook. I suppose it really depends at what stage you are at in your online affiliate marketing career.
Personally, when I started, I wanted my newly purchased affiliate marketing ebook to give me information that: (1) Gave me a few options of how to get into the market so that I could choose one that suited my temperament (2) Provided the shortcuts and know how to actually make use of these various options in an easily understood manner and (3) Most importantly gave me encouragement to carry on by ensuring that my initial efforts actually resulted in a sale or two.
For those past the initial newbie phase, there would be different expectations of, and reasons for, purchasing an affiliate marketing ebook. Picking up the odd useful internet marketing tip, getting a different angle on an established marketing method, checking out what the opposition was up to, could all be possible reasons.
In the final analysis, one needs to accept that the value of any affiliate marketing ebook to any individual can only be ascertained after buying it. One can refine the buying process by seeing what other people are saying about the product in forums and chat rooms, by seeing what other offerings the author has put out, and what guarantees are in place if you find its not what you expected.
One final thought on purchasing an affiliate marketing ebook. In my humble opinion (and experience), if you are offered a whole string of vague or unrelated bonuses with your purchase, then I would tread carefully. There are more than enough affiliate marketing ebooks gathering dust on my shelf, and shelves around the world, simply because their authors didn't deliver on their sales copy and tried to hide this fact behind an avalanche of bonuses.
Keith Perrett is a qualified Veterinarian who has branched out into the world of affiliate marketing. http://www.i-challenge-you.com/X.html
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